Damien Viel is charged with the group’s overarching marketing and digital diversification strategies, and spearheading innovation worldwide. He joined the business in 2023, after a seven-year stint as Managing Director for Twitter in France, where he led the global brand’s local business development and operations. For two years during this tenure, he was also a strategy committee member for Idinvest/Eurazeo.

With a strong track record in the digital space, Viel spent 2011-2015 at Google, the latter part as Director, YouTube and Google Brand solutions for Southern/Eastern Europe, Middle East & Africa. Prior to this, he was Deputy General Manager for M6 Publicité, the advertising arm of M6 Groupe, and was also a member of the RTL Group European Trade Executive Committee. With an illustrious career to date, he has acted as General Manager for CARAT France (an Aegis Media company), and before that, he spent seven years with L’Oreal, holding various marketing responsibilities in France and Asia, having graduated from ESSEC.